How We Reimagined Perfume: Lessons from Building Against Convention
The world doesn't need another version of what already exists. Here’s what we did and some of the lessons we learnt while creating Prem Rouge
The Van Halen Test: Why the Question No One Asked Saved a Dying Project
What can we learn from Van Halen? How can that be applied to a Microbrand?
Gentle Moments: What Poetry Taught Me About Operations
What poetry and perfumes taught me about operations